IAB Connect 2013

Digital: Driving Business Transformation

Last July IAB Ireland launched Mediascope, an in-depth look at media consumption in Ireland.  The research highlighted how central the Internet is to everyday life and how all businesses now need to be truly digital to reach and influence consumers.

Internet usage has grown exponentially and there has been an 800% increase in total internet traffic per month since 2009 (Source: INEX (UPC Report on Ireland's digital future))

With 80% of all Irish now online (EU 65%), and 53% of all Irish Internet users stating that the Internet helps them choose better products / services, the Internet brings many opportunities for businesses.

The recent UPC Report on Ireland's digital future highlighted these opportunities for the Irish economy:

• The Internet is set to contribute an additional €6 billion to the Irish economy by 2016 (from €4.7bn in 2010 to €11.3bn in 2016) if current trends are maintained
• 2.6 million Irish shoppers will spend €5.7 billion online in 2016
• The report estimates the potential for the creation of 18,000 jobs
• over 60% of online shoppers would buy from an Irish website if they knew about one that matched equivalent opportunities from international sites.

Both the UPC report and Mediascope prove how indispensable the internet is to peoples lives and therefore the opportunities for brands to influence consumers.

The theme of IAB Connect 2013 is Digital: Driving Business Transformation and we have a fantastic line-up of speakers who will share their insights and stories of how digital has transformed their businesses and how they have successfully managed and benefited from this transformation.

Conference Programme:	With thanks to our Sponsors
We are delighted to have as our keynote presenter:	Platinum Sponsors:
David Shing, Digital Prophet with AOL, who will discuss the latest trends and future of the web, providing his insight on the evolving digital landscape and opportunities for Businesses to transform their business models to take advantage and be ready for future trends.
Three well known brands who will be presenting during our packed morning conference are:
David Field from Eason, will tell how Easons are transforming their business using Digital and Mobile technologies and in the process 'Building a future for an iconic Irish brand'.
Bank of Ireland will share how Digital has transformed Bank of Ireland's approach to sponsorship in a presentation titled: 'From Evolution to Revolution - Activating Sponsoring in the Digital Age'	Gold Sponsors:
Maresa Cagney, HJ Heinz Company will share the Heinz Digital Strategy and journey to date specifically in Ireland.
We will also have advice from an expert on website usability: Shane Cassells, Online Conversion Specialist with Google, is a website usability expert across northern Europe. He advises companies on how to optimise their website for improved usability and performance and has worked with some of the busiest websites in Europe. He will share give his advice for brands in his presentation: 'Open All Hours'
And we will be presenting brand new Irish research: Comscore Adeffx Action Lift Study looks at the effectiveness of online brand campaigns across three industries: Auto, Telco and Retail.   We have been tracking three real campaigns from Autumn 2012 and into 2013 and are measuring the direct impact of the online campaigns on the brand KPI's and on the brand attributes.
Finally, with Ireland now holding the presidency of the EU, we are delighted to have: Lucinda Creighton, TD, Minister for European Affairs, with responsibility for Ireland's EU presidency, who will speak about Ireland's Digital Agenda which is a particular priority throughout the presidency.

Lunch to go is kindly sponsored by:

Book early for early bird discounts and to confirm your place as space is limited.

Please note: Programme is subject to change at any time in advance of the conference and any changes will be updated on this site.

For further details, please contact Maeve at maeve@iabireland.ie or 086 8522291.

Hope to see you there!

IAB Ireland